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Market Intelligence

Explore the pilot research by geography and business model. Each link leads to the relevant section of the October 2026 issue.

By geography

• GCC · Kuwait — The Coffee Bean & Tea Leaf and Al-Ghunaim’s café milestone.
• Asia · Vietnam and China — Highlands Coffee’s ownership agreement and the development of licensed and franchised platforms.
• Europe · Ireland — McDonald’s hand-breaded chicken operational pilot.
• North America · Canada — Jollibee’s British Columbia development agreement.
• Cross-border portfolios — Pizza Hut ownership separation and Jollibee’s proposed international-business listing.

By segment

• Chicken-led QSR and menu execution
• Coffee, café and local operating partners
• Franchise development pipelines
• Ownership, governance and capital allocation

Coverage with context

The pilot is a selected research collection, rather than a complete market database or ranking. Geographic inclusion reflects the evidence reviewed for this issue. Missing markets should not be read as having no activity.

Store counts retain their reported dates and definitions. Franchise commitments, gross openings, net additions and ownership conversions are different measures and are not added together.

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